5 Reasons Why You Should Create a 2015 Marketing Plan Even If You Don’t Want One

No doubt with the new year quickly rolling around in just around the corner, your company is preparing to tighten up its business plans.

As much as you’re tempted to just stick with the same old business and marketing plan, with hopes that it will help to increase profits, it’s time to go back in the saddle and update your marketing strategy for 2015.

Here are a few ideas to help you…

1) Taking advantage of new technology will help you win the race.

We can all agree that technology is here to stay, with new web trends, mobile phones and tablets, marketing tactics should accommodate emerging tech.

To generate more profits in the upcoming year, figure out fresh ways to deliver content and your service through these new mediums.

Ask yourself, has your company delved into the mobile app development industry?

Is your online presence strong?

These are just a couple of things that should be apart of your planning when developing a 2015 marketing plan.

2) Top brands are boosting ad spending.

According to Ad Age major auto brands such as Audi and Chevy have announced their plans to launch more television advertisements. While you may not have a Fortune 500 marketing budget, such moves from top brands inspires ideas you can borrow for your marketing, on a smaller scale.

Create a new marketing strategy that allows you to advertise on emerging platforms, if it can be measured for ROI.

3) What worked and what didn’t work?

As great as some of our marketing ideas seemed for 2014, you have to admit that not all of those supposed “great” ideas worked. Understanding where you went wrong with past efforts will help you determine where things fell apart.

Also, it provides concrete evidence that supports continuing or changing your marketing strategy. This is one of the most important things you should think about when creating or updating your marketing plan for 2015.

4) New products and services deserve fresh planning.

Has your company added new products or services to the product mix? Perhaps you’re launching a new product or service soon?

Using the same marketing tactics for new products and services may not work as well as past marketing for your existing products and services. You want to get consumers hyped about the latest things you have in store. This requires a change in marketing focus.

5) Move a level up on your competitors.

You can bet your last dollar that your company’s competitors are brainstorming different ways to surpass you and to stay on top. This means that they are creating fresh and maybe innovative marketing tactics that will entice clients, customers and patients.

You may want to do the same if you want to stay a step ahead. Including innovative tactics on your marketing calendar will help make your upcoming year profitable.

Even though last year’s plan may have worked fairly well for you, why not shoot for better results with an updated marketing plan for this upcoming year?

Discovering Your Target Market

The first step in establishing your target market is to understand exactly why anyone would be looking for your product. Ask yourself what problem does your product solve? Also ask yourself what type of person or business would be willing to pay for your product as a solution to their problem.

When determining your target market, who you think is your ideal customer, may not necessarily be right. It’s best to let research lead the way and take the guess work out of the equation.

By looking at the statistics of who has already bought from you can help narrow down your target market. Look for trends in geography, gender, age group, financial status and interests. All of these criteria can help you piece together a picture of your ideal customer.

Are most of your customers local or global? Male or female? Do you sell more products in-store or online? Answering questions like these can also show you who your ideal customers are and how to best sell to them.

Evaluating your competition and their marketing strategies is another way you can define your own target market. Looking at how they market and who they seem to be marketing to will give you an idea of your industry’s ideal customer.

As you probe deeper into your target market, you need to determine whether or not you can effectively reach those people. Study your target demographic and their purchasing patterns. If you have a brick-and-mortar store, also look into your target market’s geographic location. You can use this information to find out if the people that live closest to your store are the same people who want to buy from you. If you are solely operating online, learning about your potential customers’ location and shopping habits can help you reach those customers.

As your business grows, so should your marketing efforts. Over time you may have to redefine your target market and change up how you are marketing to them. You will need to consider if the direct marketing methods you’re using now will still be effective later on down the line. You also may decide to expand your current target market to include other newly discovered prospects. If you want to grow your business you constantly need to be working your marketing plan.

The best way to succeed at selling your products is to market directly to those who are genuinely interested. Once you figure out who your customers are, what they need and how they shop, you will have a good idea of who you should be focusing your marketing efforts on. By arming yourself with as much information about your ideal customer as you can, you can push your sales over the top.

How to Launch Your Marketing Agency and Software in Just 1 Day

Marketing remains to be very important for any given business. It offers an effective way of reaching out to customers and making them aware of a specific brand transforming them into loyal clientele. Luckily, there are so many options when it comes to marketing and businesses are at a liberty of choosing what they feel is most suitable for the goods or services that they have to offer.

Online marketing has taken center stage considering that huge numbers of people spend a good amount of time online. It is for this reason that many businesses and companies now have online presences with most even making it possible for their customers to purchase what they have to offer online and even enjoy delivery services. The convenience customers get from this kind of purchasing has made them more inclined to finding what they need online at their own convenience. Online marketing has proved to be very successful in reaching out to a large target audience in a short period of time compared to other forms of marketing.

If this is the kind of marketing success that your business has been looking for, it could be time that you gave attention to white-label marketing software. This kind of software will give you the liberty of hosting your business domain, logo, name, templates, plans and even users in the simplest way possible. Even though it is something most businesses have heard nothing about, there are softwares now available in the market that can make it all possible for any kind of business. Using the marketing software, you will be in a position to do the following.

  • Create your own agency or business using your own marketing product. You can be as creative and impactful as you wish with this kind of freedom to make the most from your marketing efforts.
  • Host your own domain using your own marketing software. This allows you to ensure that your brand stands out since you are able to create a unique personal plan, design an email template and landing page as well as use local languages to achieve maximized results in the areas you are targeting.
  • Enjoy important regular updates through proper setup and customization possibilities. When using the marketing software, you will actually be in a position to access support at any given time and day, which makes sure that you never lose out on a potential marketing opportunity.
  • Enjoy complete marketing features meaning that you no longer have to struggle with clicking from one platform to another. The best software will have everything that you need for the process combined for your convenience. You will enjoy a program with a combination of auto responders, email marketing, drip marketing, CRM, landing pages, social media marketing, analytics and reporting all in one. This offers you a smooth, pleasant experience every time you use your marketing software.
  • Enjoy successful marketing without requiring much skill. Even those who know nothing about coding will find it easy to use the software to their advantage.

Predictions: Marketing Trends for 2015

A key component of any successful business is the effectiveness of its marketing efforts. A business can have the best service or the most innovative product, but unless the buying public knows it’s there those exemplary products or services will never be found. The core elements of marketing are generally consistent from year to year, but changing technologies and evolving consumer tastes and habits do directly affect how a business delivers its message. With 2014 beginning to wind down a little crystal ball gazing, and some researching of the opinions of a collective of Internet gurus, has produced this representative list of marketing trends to watch out for in 2015.

Transparency of Advertising: Next year the most successful brands are not expected to be the ones with the snazziest story, or glitziest gimmicks, but the ones offering up true and accurate portraits of what they’re doing for their customers and/or communities. Described as “Radical Transparency” this form of presentation offers up a real time picture of the company and what they are doing on behalf of its client base.

Marketing Technologists: Too many traditional companies think in terms of digital marketing. Instead, they should be thinking in terms of marketing in a digital world. The best marketer in a digital world would be the marketing technologists, people with heavy digital DNA and technological savvy. They have the skills set to meld seamlessly with existing marketing groups and are destined to play an important role in how marketing strategies are developed and applied.

Agile Thinking: The emergence of social media produced a different, more elusive consumer, one blessed (or cursed) with short-term thinking. Marketers are now frantically chasing their daily meanderings in “likes”, “shares”, “tweets” and click-through rates. The best marketers will have ever more consumer data, capable of faster adaption, shorter lead times and offering real-time marketing. Instead of the next month or next quarter the focal point for the winners becomes the next hour.

Formal Marketing Agencies: Media agencies today must offer creativity as the currency of effective media design and placement. Media agencies will be moving from being media-facing to consumer facing. Uniquely positioned at the intersection of technology and the consumer, they are destined to become their clients’ key strategic partner as big data and technology make “Math Men” the most important asset of marketers.

Personalized Marketing: Thanks to technology the world is more connected than ever. But to be effective marketing has to become more regionalized, more localized, even more individualized, as consumers resist being lumped into pigeon holes. Personalization in marketing is not a trend but rather a marketing wave that will build and become more important as time progresses. Effective marketing campaigns will be those that recognize and enhance the regional and local influence.

Internal Communications: Today’s businesses will become increasingly focused on internal communications as a legitimate marketing asset. A key challenge as well as opportunity will be the creation of ‘brand ambassadors’ and to strive to make their employees and vendors their best form of local advertising.

Eye on Economics: The costs of marketing to a digital world will challenge the most effective marketers of 2015. The creation of smart, timely and local content will become more important than ever. It’s considered that the single biggest challenge for marketers to solve in the coming months will be discovering ways to scale content in an economic way. Meaning identifying methods to distribute the same information through as many and varied online channels and venues as possible.