No doubt with the new year quickly rolling around in just around the corner, your company is preparing to tighten up its business plans.
As much as you’re tempted to just stick with the same old business and marketing plan, with hopes that it will help to increase profits, it’s time to go back in the saddle and update your marketing strategy for 2015.
Here are a few ideas to help you…
1) Taking advantage of new technology will help you win the race.
We can all agree that technology is here to stay, with new web trends, mobile phones and tablets, marketing tactics should accommodate emerging tech.
To generate more profits in the upcoming year, figure out fresh ways to deliver content and your service through these new mediums.
Ask yourself, has your company delved into the mobile app development industry?
Is your online presence strong?
These are just a couple of things that should be apart of your planning when developing a 2015 marketing plan.
2) Top brands are boosting ad spending.
According to Ad Age major auto brands such as Audi and Chevy have announced their plans to launch more television advertisements. While you may not have a Fortune 500 marketing budget, such moves from top brands inspires ideas you can borrow for your marketing, on a smaller scale.
Create a new marketing strategy that allows you to advertise on emerging platforms, if it can be measured for ROI.
3) What worked and what didn’t work?
As great as some of our marketing ideas seemed for 2014, you have to admit that not all of those supposed “great” ideas worked. Understanding where you went wrong with past efforts will help you determine where things fell apart.
Also, it provides concrete evidence that supports continuing or changing your marketing strategy. This is one of the most important things you should think about when creating or updating your marketing plan for 2015.
4) New products and services deserve fresh planning.
Has your company added new products or services to the product mix? Perhaps you’re launching a new product or service soon?
Using the same marketing tactics for new products and services may not work as well as past marketing for your existing products and services. You want to get consumers hyped about the latest things you have in store. This requires a change in marketing focus.
5) Move a level up on your competitors.
You can bet your last dollar that your company’s competitors are brainstorming different ways to surpass you and to stay on top. This means that they are creating fresh and maybe innovative marketing tactics that will entice clients, customers and patients.
You may want to do the same if you want to stay a step ahead. Including innovative tactics on your marketing calendar will help make your upcoming year profitable.
Even though last year’s plan may have worked fairly well for you, why not shoot for better results with an updated marketing plan for this upcoming year?